Job details

Title
Content Specialist / E-Commerce Germany - Tilburg Area

Reference
2639-7008_1593584336

Region

Language

Skills

Last edited
July 1, 2020

Job contact

Charlotte Lohmeyer
abroad@abroad-experience.com
0031 33 479 3095

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Content Specialist / E-Commerce Germany – Tilburg Area

Main Tasks

As a Content Specialist you will play an important role in developing the E-Commerce business in Germany with a clear focus on Amazon. You will be in daily contact with two E-Commerce Account Managers focusing on all key E-Commerce platforms. As a team you are responsible for optimizing the online performance of the total brand portfolio on the German market. You will be part of the central E-Commerce team based in the company head office in Tilburg and work closely with your colleagues servicing other online markets such as the Benelux, Germany, Spain, Italy and the UK. By sitting next to our central content department, you will ensure that they will develop new product content in line with the needs of the German end consumers.

  • You will create innovative, inspirational and converting online content;
  • Create localized SEO compliant content, while following the brand guidelines;
  • Optimize product pages – from keyword research to onsite optimization;
  • Initiate and analyze A/B testing on product titles, bullet points, pictures, etc;
  • Create and optimize product / range variations for new and existing products;
  • Support the Account Managers by setting up and optimizing Sponsored Ads campaigns;
  • Execute and streamline content related projects to optimize the online presence;
  • Analyze competitor’s product pages and define best practices

Requirements

  • Excellent German verbal and writing skills (mother-tongue level);
  • Minimum of bachelor’s degree or equivalent in an appropriate subject;
  • Minimum 1-2 years of experience in an online communication or online content role is a strong plus;
  • Experience of keyword analysis and a solid understanding of the SEO landscape;
  • Knowledge of and experience with the main keyword tools;
  • Interest in e-commerce and up to date about the latest online trends;
  • Passionate, creative, and engaging content writer;
  • Analytical mind with hands-on and can-do mentality.